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    • Home
    • DNA Alignment Framework
    • About
    • Testimonials
    • Balls & Brains book
    • Contact
  • Home
  • DNA Alignment Framework
  • About
  • Testimonials
  • Balls & Brains book
  • Contact

Organizations have invested significant time, resources, and intention into developing their leaders.


The opportunity isn't to overhaul what you've already built.


It's to better understand what already creates value, intentionally build upon it, and continuously optimize leadership capability over time.

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Don't Replace. Build Upon.


We do not begin with the assumption that organizations need to overhaul or replace what they have already built in their leadership development discipline.


We begin by understanding what is already creating value.


From that foundation, we help organizations intentionally build upon their existing leadership capability and leadership development investments through Leadership Optimization™.

What is Leadership Optimization™?


Leadership Optimization™ is the intentional evolution of the Operating Patterns™ that create the greatest long-term value.


Operating Patterns™ are the recurring ways leaders think, make decisions, behave, and interact with others that consistently influence the value they create.


Rather than attempting to optimize everything, Leadership Optimization™ focuses on intentionally reinforcing and evolving the few Operating Patterns™ most likely to create meaningful long-term organizational value.

About Chris Woods.


Chris Woods is the founder of Upward Trajectory and the creator of Leadership Optimization™.


A former Google sales leader and four-time global C-suite executive, Chris has spent more than two decades helping organizations develop leaders, build high-performing teams, and create lasting organizational value.


After flatlining in a hospital bed at age 40, he fundamentally redefined his understanding of leadership, success, and impact.


Today, he partners with organizations to help them realize more value from the leaders—and leadership investments—they already have.

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Leadership Optimization begins with understanding.


Organizations already possess extraordinary leadership potential. 


Our purpose is to help them realize even more of it through Leadership Optimization™.


Schedule a Leadership Optimization Conversation™ to explore how your organization can become even more capable of understanding, developing, reinforcing, and optimizing leadership.

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